An amazing little article that provokes some pondering and that’s good. Absolutely worth taking the time to read more.
Y’all know I love Church, right? LOVE it. For all of its imperfections, bumbling ways and love of minutiae, there is no collective body on earth more capable of harnessing sheer joy, world-changing compassion, and the transforming power of presence with those in need. I’m here for it, every single day.
But. Sometimes we are terrible at marketing.
When I say “we,” I’m talking about the larger body, the big “C” church. Advertising is, shall we say, not our spiritual gift.
The reasons for this shortcoming are manifold. For one thing, we operated under the delusion, for decades, that all the Church had to do was exist. That worked for us for a hot minute in the 50’s. So we got comfortable. We kept the lights on, we ran great programs, we sat through mediocre sermons and ate stale communion wafers and… read more